Conversion Optimization Engineered for High-Load E-com, SaaS & Mobile Apps
16 years building scalable B2C & B2B product strategies, driving 22% conversion rate increases and 18% core metric improvements across high-traffic platforms. Unifying product development, SEO, and marketing through iterative quantitative and qualitative research, executing 725+ A/B tests with 40-55% win rates.

EasyExplain Ai Visual Engine Adds 20%-55% to engagement rateMessy data -> AI Accurate Visual Engine -> Clearly Explained -> Faster Decisions

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Outcome

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to see how Easyexplain transforms your data.

Strategic Thinking Before Design, Illustrated with 3 Furniture Case Studies.

Root causes of poorly performing pages impacting revenue.

Process and Solution

Hidden merchandising opportunities. UX approach baked by data.

Solved optimization problem, elevating AOV

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Retail Innovation By Design 2024Fine Jewelry vrai.com Cut for you

"This year’s honourees show how essential creativity is to the process of innovation. It’s inspiring to see how some of the best minds across industries are using design to shape our world for the better."

Editor-in-chief of Fast Company, Brendan Vaughan

I build a solid and scalable foundation for growing conversions and key business metrics.
Think of it as an exoskeleton that naturally adapts to any traffic source and audience.
My core strengths lie in a deep understanding of user journeys and motivation, traffic behavior and attribution, and UX/UI.
I combine B2C and B2B product strategy with cross-domain thinking and a scientific mindset to solve real problems that move the needle.

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#ecommerce #research #redesign #crocs #checkout #optimization #uxwireframes

Far Beyond generic A/B testing, call to action button paintings etc.
Instead laser strategic partnership, integrating analytics, UX, and AI to build a systematic growth machine that boosts your core metrics and revenue.

Optimizing Cart Upsell. 16% increase in Average Order Value and 15% lift in Revenue.A/B test Case Study

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● Everything designed from scratch.
● Hours of case studies and customer development sessions.
● Tech experts explained unobvious features that helped me gain more knowledge on how to design flawless experience.

Behind the Scenes

#ecommerce #electronics #case study #ux #lenovo

2 weeks on a deep understanding of how the jewelry market works. How the target audience chooses Pandora among competitors and brand philosophy.

Visit Pandora

#ecommerce #jewelry #ux

In Lead Generation and Acquisition, I turn complexities into clear solutions, solving unique challenges.

B2B: Targeting the right audience for landing pages

Solved the problem of irrelevant content for TA, led to higher conversions.

Process and outcomes

B2C: Expedia new landing pages opportunities

Discovered unobvious queries with less competition, helping acquiring medium intent TA

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Redesigned from scratch. 5 days to learn new domain with the aim to help operators reduce time to react on issues including a bunch of usability fixes.
Extensive researches under the hood.

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#Research #Predictive maintenance #SAAS #B2B

You should always keep in focus on predictive maintenance so align exploration to this specific domain.

See Solution

#Transportations and logistics #Predictive maintenance #Research

Redesigned from scratch.Extensible data exploration using financial reports, customer development sessions, feedback from support.

I was involved in choosing the appropriate development team and took an active part in the end-to-end process until launch.

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The most up to date insightful platform to understand how to market a product based on user reviews

#SAAS #Retail Analytics #Research

The main problem was not a clear understanding of users' behavior patterns.Wile redesigning we discovered that people also trigger when they see more concise information about each escape room.

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#E-commerce #Entertainment #Conversion Rate Optimization

Theme:

Work:

ML Photography

Type:

Predictive photo

Time

85 hours

Out of 103 teams, we won a 3rd place. Filed 2 patents for the technology.